Brief
Suerte's design focused on capturing the essence of Mexico City's street culture. The aim was to create a fun and irregular atmosphere that would make customers feel as if they were dining on the busy streets of Mexico. The creative objective was to develop a visual identity that would reflect the spirit of Mexico. The use of bright colours, inspired by the lively hues found in Mexican art and architecture, brings energy and excitement to the overall design. Illustrations inspired by Mexican culture and food such as the taco and good luck eye.
Brand Identity — Illustrations — Menu Design — Social Media
