Frozen is a vegan ice cream brand founded in 2008 in London. With a deep passion for animal care and protection, Frozen is committed to using 100% organic ingredients in its products. Recently, Frozen introduced a range of delightful fruit flavours specially crafted for children aged 3-12.
Brief
The design for Frozen was to create a visually captivating and playful packaging design that appeals to young kids. The goal was to bring the brand's values of organic ingredients and fun experiences to life through the design. The packaging needed to incorporate pastel colours, illustrations, and animated characters that represent each flavour of the ice cream. The typography had to strike a balance between a handwritten style and boldness to reflect the brand's personality. The design also aimed to include interactive elements, such as puzzles, to enhance the engagement for children. The overall objective was to create a memorable and enjoyable ice cream experience for kids while reinforcing the brand's values and identity.
Brand Identity — Packaging design — Type Design — Illustrations
