Amazon Frontline, a non-profit organisation dedicated to supporting the protection of indigenous communities and their lands. The main objective of the "No plants. No medicine." campaign is to promote the preservation of medicinal plants by creating a botanical garden. This botanical garden will serve as a sanctuary for these valuable resources, ensuring their protection for future generations.
Brief
The design is inspired by the vibrant cultures of Amazonian communities, the campaign illustrations show the rich diversity of plant species found in the region. The campaign aims to generate funds through merchandise sales to establish a botanic garden dedicated to preserving these valuable medicinal plants from the Amazon. The illustrations and colours were selected to convey a sense of wonder and to highlight the importance of plants in medicine and the vital role they play in the lives of indigenous communities, the campaign aims to inspire people to take action and contribute to the cause.
Campaign — Visual identity — Illustration — Web Design — Social media
